Revolutionizing Retail: Why Digitizing Product Training is Essential for Brands

The retail industry has been experiencing a rapid and unprecedented transformation in recent years, with new technologies and changing consumer behaviors driving disruption across the entire value chain. Brands and retailers that have failed to adapt to this shifting landscape have struggled to keep up with more agile competitors, and the challenges posed by the pandemic have only accelerated the pace of change.

One of the key areas where digital transformation is taking place is in the way that brands train and enable their sales associates. Those that have not yet digitized their approach to training and tracking performance risk falling behind their competitors who are leveraging the latest technologies to transform the way they sell.

Sales enablement platforms have emerged as a game-changer for brands that are looking to upskill their sales associates and optimize their performance. By using a sales enablement tool, brands can significantly reduce the cost of delivering training to their salesforce. These tools enable brands to deliver standardized training modules to their sales associates, without the need for expensive in-person training sessions that often involve travel, lodging and time away from the shop floor. With the ability to deliver training online, brands can ensure that their entire salesforce is equipped with the same level of knowledge and expertise, and at a fraction of the cost of traditional training methods.

Digitizing the way that brands train their sales associates can have a significant impact on their performance, increasing their knowledge and confidence, which in turn leads to improved sales results. Sales enablement platforms offer a range of features and tools that help brands to create engaging and interactive training content, which makes it easier for sales associates to retain information and apply it in real-world scenarios. As sales associates become more confident and knowledgeable about a brand's products, they are better able to answer customer questions, make product recommendations and close sales. Ultimately, this translates into increased revenue for the brand.

One of the key advantages of sales enablement platforms is the ability to track and measure the state of product knowledge across all retail partners, stores, and individual sales associates. By collecting data on the performance of their sales associates, brands can diagnose and remedy sell-through issues before they happen. The data that sales enablement platforms provide can be used to identify knowledge gaps and track the effectiveness of different training modules. With this information, brands can make informed decisions about how to adjust their training programs and optimize the performance of the retail salesforce.

In addition to improving their product knowledge, brands that use sales enablement tools have a game-changing ability to develop meaningful connections with their frontline retail sales associates. By leveraging these platforms, brands can provide recognition and incentives to their non-employee sales associates, ultimately fostering a relationship that nurtures them into proactive advocates of their brand. Through these platforms, brands can give their sales associates a voice to be heard and acknowledged, turning them from sellers to passionate advocates of the brand.

One of the most powerful benefits of sales enablement tools is the ability to collect feedback directly from sales associates. Brands can use this feedback to improve the effectiveness and relevancy of their training content relative to the needs of their frontline sellers and the customers they interact with. Armed with this feedback, brands can continuously iterate on their training content to ensure that it is hitting the mark and resonating with the end consumer. This feedback loop also helps brands identify gaps in their product training and respond quickly to issues that may arise, improving the overall sell-through and bottom line.

The retail industry is experiencing rapid change and disruption, and brands that have not digitized the way they share, track, and measure their product training will underperform relative to those that do. Sales enablement platforms provide a wide range of benefits, including cost savings, increased knowledge and confidence among retail sales associates, and the ability to track and measure the state of product knowledge across all retail partners. Brands that use these tools can also develop meaningful connections with their frontline retail sales associates, giving them a voice to be heard and acknowledged. Additionally, sales enablement platforms enable brands to collect feedback directly from their sales associates, which they can use to improve the relevancy and effectiveness of their training content. 
 
If you want your brand to thrive in this new age of retail, then Myagi is the solution you need. With Myagi, you can easily connect with your retailers and sales associates, share your training content at scale, and gather insights that will help you make informed decisions. Don't let the disruption in the retail sector hold you back. Reach out to our retail experts today and learn how we will help you thrive in this new era of retail.